Company file
William Hill
UKGC +2
London, United Kingdom · 404k visits / day
Legal WHG (International) Limited / Evoke entities · Evoke plc (formerly 888 Holdings)
CEO Evoke group leadership
Founders William Hill
Founded 1934 · listed
Parent Evoke plc (formerly 888 Holdings)
Owned by Evoke plc (rebranded from 888 Holdings after buying William Hill's non-US business from Caesars in 2022). In 2026 Evoke agreed a takeover approach from Bally's Intralot. Evoke has been financially stretched, with strategic reviews and brand disposals.
One of Britain's original high-street bookmakers, founded in 1934. Floated, passed through private equity and then Caesars, which kept the US retail/digital piece and sold the international business to 888. The 888/Evoke era included a 2023 UKGC licence review of the 888 operating licence and a retreat from several international markets.
Licences UK Gambling Commission · Gibraltar Gambling Commissioner · Spain DGOJ / Italy ADM (local entities)
Register Evoke plc (LSE: EVOK)
Payments Visa, Mastercard, PayPal, Apple Pay
Currencies GBP, EUR
Languages English, Spanish, Italian
Sister brands 888sport, 888casino, Mr Green
Products Sportsbook · Horse racing · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies Evoke plc (Parent)
Public officers / staff
- William Hill · Founder
Trust matrix — categories, not the published weight
- MetVerified owners — Listed parent — beneficial ownership is a public filing.
- PartialNamed officers / staff — William Hill (Founder)
- MetAddress on a register — Evoke plc (LSE: EVOK)
- MissingPhone number on file — No published corporate or support telephone.
- MetEmail address on file — Evoke IR
- MetLongevity — Operating since 1934 (92 years).
- MetRelated businesses — Evoke plc (Parent)
- MetLicence stringency — 3 jurisdictions. Strongest on file: UKGC. Extra countries add weight; they do not wash out a weak home licence.
- Brand heritage is excellent; parent Evoke has had UKGC scrutiny and balance-sheet pressure
- 2026 agreed takeover by Bally's Intralot would change the parent again — check current ownership
Sanctions / record
2023-03-28 UKGC — £19.2 million (record at the time). WHG (International) Limited £12.5m (williamhill.com), Mr Green Limited £3.7m, William Hill Organization Limited £3m (retail). Social responsibility and AML. Then the Commission’s largest case. Parent at the time was 888/Evoke.
Official website williamhill.com