Company file
William Hill
UKGC +2
London, United Kingdom · 404k visits / day
Legal evoke plc licensed entity · evoke plc
CEO Per Widerström
Founders William Hill
Founded 1934 · listed
Parent evoke plc
evoke plc brand. Official our-brands page. Founded UK 1934; retail heritage plus digital; core markets UK, Spain, Italy. Consumer site sports.williamhill.com.
William Hill International bought by 888 Holdings in 2022. Parent renamed evoke plc. Not Flutter.
Licences UK Gambling Commission · Gibraltar Gambling Commissioner · Spain DGOJ / Italy ADM (local entities)
Register Evoke plc (LSE: EVOK)
How you pay Visa, Mastercard, PayPal, Apple Pay
Currencies GBP, EUR
Languages English, Spanish, Italian
Sister brands 888casino, 888sport, 888poker, Mr Green, Winner
Products Sportsbook · Horse racing · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies Evoke plc (Parent) · evoke plc (Parent)
Address London, United Kingdom
Office visit Not on file
Public officers / staff
- William Hill · Founder
- Per Widerström · CEO, evoke
Trust matrix — categories, not the published weight
- MetVerified owners — evoke plc (listed). Per Widerström is group CEO.
- MetNamed officers / staff — Per Widerström (CEO, evoke) · William Hill (founder, 1934)
- MetAddress on a register — Evoke plc (LSE: EVOK)
- MissingPhone number on file — No published corporate or support telephone.
- MetEmail address on file — Evoke IR
- MetLongevity — Operating since 1934 (92 years).
- MetRelated businesses — Evoke plc (Parent)
- MetLicence stringency — 3 jurisdictions. Strongest on file: UKGC. Extra countries add weight; they do not wash out a weak home licence.
- MissingOffice visit — No Bettor Concierge visit on file
- Brand heritage is excellent; parent Evoke has had UKGC scrutiny and balance-sheet pressure
- 2026 agreed takeover by Bally's Intralot would change the parent again — check current ownership
- Named on evoke plc official our-brands page
- Leadership named on iGaming Express Top 100 2026 (people list — not a trust score)
Sanctions / record
2023-03-28 UKGC — £19.2 million (record at the time). WHG (International) Limited £12.5m (williamhill.com), Mr Green Limited £3.7m, William Hill Organization Limited £3m (retail). Social responsibility and AML. Then the Commission’s largest case. Parent at the time was 888/Evoke.
Official website williamhill.com