Company file
Unibet
UKGC +3
Malta (Kindred) / Paris (FDJ UNITED group) · 506k visits / day
Legal Kindred Group entities · FDJ UNITED (via Kindred Group)
CEO Kindred / FDJ UNITED leadership
Founders Anders Ström
Founded 1997 · listed
Parent FDJ UNITED
Unibet is an FDJ UNITED brand via the Kindred acquisition. Unibet is the main sports/casino name; 32Red is the other key consumer brand.
Anders Ström started Unibet from a bedroom in 1997. It became the core of Kindred Group (formerly Unibet Group), with licences across Europe and brands including 32Red and Maria Casino. The FDJ deal in 2024 put Unibet inside a state-rooted, publicly listed European gambling group.
Licences Malta Gaming Authority · UK Gambling Commission · ANJ (France) via group · Multiple other EU licences
Register FDJ UNITED (EPA: FDJU) — Kindred Group filings
How you pay Visa, Mastercard, Trustly, Swish, PayPal, Apple Pay
Currencies EUR, GBP, SEK
Languages English, Swedish, French, Dutch, German
Sister brands 32Red, Maria Casino, Expekt, ParionsSport, FDJ
Products Sportsbook · Horse racing · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies FDJ UNITED / Kindred (Parent)
Address Malta (Kindred) / Paris (FDJ UNITED group)
Office visit Not on file
Public officers / staff
- Anders Ström · Founder
- Stéphane Pallez · FDJ UNITED
Company communication
Email FDJ / Kindred IR
Trust matrix — categories, not the published weight
- MetVerified owners — Listed parent — beneficial ownership is a public filing.
- PartialNamed officers / staff — Anders Ström (Founder)
- MetAddress on a register — FDJ UNITED (EPA: FDJU) — Kindred Group filings
- MissingPhone number on file — No published corporate or support telephone.
- MetEmail address on file — FDJ / Kindred IR
- MetLongevity — Operating since 1997 (29 years).
- MetRelated businesses — FDJ UNITED / Kindred (Parent)
- MetLicence stringency — 4 jurisdictions. Strongest on file: UKGC. Extra countries add weight; they do not wash out a weak home licence.
- MissingOffice visit — No Bettor Concierge visit on file
- Kindred B2C brands now under FDJ UNITED (Unibet, 32Red)
- Leadership named on iGaming Express Top 100 2026 (people list — not a trust score)
Sanctions / record
2023-03-21 UKGC — Kindred operators £7.2 million. Commission fined two Kindred Group plc operators a combined £7.2m in the week before the William Hill record package (stated in the 28 Mar 2023 WH notice). Unibet is the Kindred/FDJ consumer brand we list.
Official website unibet.com