Company file
Smarkets
UKGC
London, United Kingdom · 49k visits / day
Legal Smarkets (Holdings) Ltd · Smarkets
CEO Jason Trost
Founders Jason Trost
Founded 2008
Parent Smarkets
UK betting exchange, UKGC-licensed, founded by Jason Trost. Commission-based exchange rather than a traditional bookmaker. Private.
Launched 2008 as a low-commission competitor to Betfair. Remains independent. Exchange model: other customers are the counterparty.
Licences UK Gambling Commission
Register Companies House — Smarkets (Holdings) Limited; UKGC licence
Payments Visa, Mastercard, bank transfer
Currencies GBP, EUR
Languages English
Products Sportsbook · Horse racing · Betting exchange
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies Smarkets (Holdings) Ltd (Parent)
Public officers / staff
- Jason Trost · Founder / CEO
Company communication
Email help@smarkets.com
Trust matrix — categories, not the published weight
- MetVerified owners — Named private owners on the public record.
- PartialNamed officers / staff — Jason Trost (Founder / CEO)
- MetAddress on a register — Companies House — Smarkets (Holdings) Limited; UKGC licence
- MissingPhone number on file — No published corporate or support telephone.
- MetEmail address on file — help@smarkets.com
- MetLongevity — Operating since 2008 (18 years).
- PartialRelated businesses — Smarkets (Holdings) Ltd (Parent)
- MetLicence stringency — 1 jurisdiction. Strongest on file: UKGC. Extra countries add weight; they do not wash out a weak home licence.
- Exchange, not a fixed-odds book — different risk and protection profile
Sanctions / record
2022-08-11 UKGC — Smarkets £100,000. Smarkets £100k, 11 Aug 2022.
Official website smarkets.com