Company file
Sky Bet
UKGC
Leeds, United Kingdom · 647k visits / day
Legal Sky Betting & Gaming / Flutter · Flutter Entertainment plc
CEO Flutter UKI leadership
Founders Sky / British Sky Broadcasting origin
Founded 2002 · listed
Parent Flutter Entertainment plc
Flutter brand. Sky Betting & Gaming was bought by The Stars Group in 2018 and came into Flutter with the 2020 Stars acquisition. Brand licensed from Sky; operations are Flutter's.
Born out of Sky Television's betting push in 2002 and built into one of the UK's largest digital bookmakers from Leeds. Acquired by CVC, then Stars Group, then Flutter. Product family includes Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker on one account.
Licences UK Gambling Commission
Register Flutter Entertainment plc
Payments Visa, Mastercard, PayPal, Apple Pay
Currencies GBP
Languages English
Sister brands Paddy Power, Betfair, Sky Vegas, PokerStars
Products Sportsbook · Horse racing · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies Flutter Entertainment plc (Parent)
Public officers / staff
- Flutter UKI leadership · CEO / leadership
- Sky / British Sky Broadcasting origin · Founder
Company communication
Email Flutter group IR
Trust matrix — categories, not the published weight
- MetVerified owners — Listed parent — beneficial ownership is a public filing.
- MetNamed officers / staff — Flutter UKI leadership (CEO / leadership) · Sky / British Sky Broadcasting origin (Founder)
- MetAddress on a register — Flutter Entertainment plc
- MissingPhone number on file — No published corporate or support telephone.
- MetEmail address on file — Flutter group IR
- MetLongevity — Operating since 2002 (24 years).
- MetRelated businesses — Flutter Entertainment plc (Parent)
- MetLicence stringency — 1 jurisdiction. Strongest on file: UKGC. Extra countries add weight; they do not wash out a weak home licence.
Official website skybet.com