Company file
PlayUp
33
Australian state wagering licences
Sydney, Australia · 10k visits / day
Legal PlayUp Australia licensee · PlayUp
CEO PlayUp-appointed
Founders PlayUp founding team
Founded 2015
Parent PlayUp
Australian-licensed digital book. Attempted US expansion; the live fact is the AU wagering licence.
2015 AU. US listings/attempts are a separate, messy chapter.
Licences Australian state wagering licences
Payments Visa, Mastercard, bank transfer
Currencies EUR, USD
Languages English
Products Sportsbook · Horse racing · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies PlayUp (Parent)
Trust matrix — categories, not the published weight
- MissingVerified owners — Owners are not named like a real company.
- MissingNamed officers / staff — No named officers on the consumer file.
- PartialAddress on a register — Sydney, Australia
- MissingPhone number on file — No published corporate or support telephone.
- MissingEmail address on file — No published corporate email — contact form only, or none.
- PartialLongevity — Operating since 2015 (11 years).
- PartialRelated businesses — PlayUp (Parent)
- MetLicence stringency — 1 jurisdiction. Strongest on file: Australian state wagering licences. Extra countries add weight; they do not wash out a weak home licence.
- US chapter is not the Australian licence.
AU
Official website playup.com.au