Company file
Planet Sport Bet
UKGC
United Kingdom · 11k visits / day
Legal Planet Bet Limited · Star Racing Limited (50–75%) / Broadcast.Bet Limited (25–50%)
CEO Flynn Emerson Goward is a Companies House director (from 25 Jan 2024)
Founders Planet Sport media + Star Racing
Founded 2023
Parent Star Racing Limited (50–75%) / Broadcast.Bet Limited (25–50%)
Planet Bet Limited (13131056), UKGC 65109. PSC: Star Racing Limited 50–75% (from 28 Apr 2021) and Broadcast.Bet Limited 25–50% (from 28 Jun 2024). Star Racing is Ben Keith. Playbook software. Not a third-party media book that only rents the platform — Keith’s company is the majority owner.
Planet Sport media brand into a licensed book.
Licences UK Gambling Commission
Register UKGC 65109 — Planet Bet Limited
Payments Visa, Mastercard, PayPal, Apple Pay, bank transfer
Currencies GBP, EUR
Languages English
Products Sportsbook · Horse racing · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies Playbook Engineering Limited (Software vendor)
Public officers / staff
- Flynn Emerson Goward is a Companies House director (from 25 Jan 2024) · CEO / leadership
- Planet Sport media + Star Racing · Founder
Trust matrix — categories, not the published weight
- MetVerified owners — Named private owners on the public record.
- MetNamed officers / staff — Flynn Emerson Goward is a Companies House director (from 25 Jan 2024) (CEO / leadership) · Planet Sport media + Star Racing (Founder)
- MetAddress on a register — UKGC 65109 — Planet Bet Limited
- MissingPhone number on file — No published corporate or support telephone.
- MissingEmail address on file — No published corporate email — contact form only, or none.
- MissingLongevity — Operating since 2023 (3 years).
- PartialRelated businesses — Playbook Engineering Limited (Software vendor)
- MetLicence stringency — 1 jurisdiction. Strongest on file: UKGC. Extra countries add weight; they do not wash out a weak home licence.
Sanctions / record
2025-03-11 Planet Bet Limited — UKGC 65109 — Star Racing majority. Remote bingo, casino and real-event betting from 11 March 2025. Companies House 13131056. PSC: Star Racing Limited 50–75% (from 28 Apr 2021); Broadcast.Bet Limited 25–50% (from 28 Jun 2024). Flynn Goward (Star Sports MD) is a director. Majority Keith-group book, Playbook software.
2025-11-19 Playbook software — not this licence. This brand’s sportsbook stack is Playbook Engineering Limited (Companies House 10516404), 75%+ owned by Star Racing Limited, whose PSC is Benjamin Arthur Lindsay Keith. Playbook Gaming Limited (10889074, UKGC 50122) used to be the white-label operator. It does not hold this brand’s current licence.
2025-11-10 UKGC £250,000 penalty — Playbook Gaming Limited (50122). On 10 November 2025 the Commission warned Playbook Gaming Limited and imposed a £250,000 financial penalty for AML failures (licence condition 12.1.1) and social-responsibility failures (SRCP 3.4.3 customer interaction; SRCP 3.9.1 remote customer ID) covering August 2023–August 2024. That decision is on UKGC account 50122, not on each Playbook-powered brand’s later own account.
2025-11-19 Playbook Gaming remote licences surrendered. All Playbook Gaming Limited remote operating licences (casino, bingo, real-event betting, virtual-event betting, betting intermediary) ended 19 November 2025. Brands that stayed live moved onto their own UKGC accounts.
Official website planetsportbet.com