Bettor ConciergeTrust Index

Company file

Novig

54

CFTC Designated Contract Market

New York, United States · 80k visits / day

Legal Novig / Ludlow Exchange, LLC

CEO Jacob Fortinsky

Founders Jacob Fortinsky, Kelechi Ukah

Founded 2023

Parent Novig (Ludlow Exchange, LLC)

Privately held. Consumer brand Novig; CFTC designated contract market is Ludlow Exchange, LLC, which lists Novig as holding company. Venture-backed (public reports of a 2026 round valuing the firm around $500m). Not a bookmaker — peer-to-peer event contracts.

Started as a sweepstakes peer-to-peer sports exchange. CFTC Order of Designation for Ludlow Exchange, LLC on 16 June 2026. Sports-first pitch against Kalshi and ProphetX. Age gate 21+.

Licences CFTC Designated Contract Market (Ludlow Exchange, LLC)

Register CFTC designated contract market filings — Ludlow Exchange, LLC

How you pay Bank transfer, Cards (unspecified)

Currencies USD

Languages English

Products Betting exchange · Prediction market

Odds formats Fractional · Decimal · US / American · Implied probability

Related companies Ludlow Exchange, LLC (CFTC designated contract market) · Novig (Holding company on the DCM filing)

Address New York, United States

Office visit Not on file

Public officers / staff

  • Jacob Fortinsky · Co-founder / CEO
  • Kelechi Ukah · Co-founder

Company communication

Help / contact page

Trust matrix — categories, not the published weight

  • MetVerified owners — Named private founders on the public record.
  • MetNamed officers / staff — Jacob Fortinsky (Co-founder / CEO) · Kelechi Ukah (Co-founder)
  • MetAddress on a register — CFTC DCM filings — Ludlow Exchange, LLC / Novig, New York
  • MissingPhone number on file — No published corporate or support telephone.
  • MissingEmail address on file — No published corporate email — contact form only, or none.
  • MissingLongevity — Consumer brand from 2023; CFTC DCM only from June 2026.
  • PartialRelated businesses — Ludlow Exchange, LLC (DCM entity) · Novig (holding company)
  • MetLicence stringency — 1 jurisdiction. Strongest on file: CFTC Designated Contract Market. Extra countries add weight; they do not wash out a weak home licence.
  • MissingOffice visit — No Bettor Concierge visit on file
  • Not a bookmaker — CFTC event contracts on Ludlow Exchange
  • Sweeps product was the prior model; the trust file scores the DCM, not the sweeps skin
  • Younger than Kalshi. Licence quality is high; operating history as a DCM is weeks, not years

Sanctions / record

2026-06-16 CFTC designated Ludlow Exchange (Novig). Order of Designation as a contract market. Sports-focused peer-to-peer event contracts. Not a state sportsbook.

US

Official website novig.com