Company file
MSport
Nigeria +1
West Africa (operating entities vary by market) · 671k visits / day
Legal MSport local licensees · MSport (private, multi-market)
CEO Not disclosed
Founders Not publicly named
Founded 2019
Parent MSport (private, multi-market)
Pan-African sportsbook brand using local licensees (Nigeria, Ghana, Kenya and others). Ultimate parent is not a listed company and is thinly described in public filings.
Grew quickly on football betting in West and East Africa. Traffic is large; corporate transparency is not. Treat local licence pages as the source of truth, market by market.
Licences Nigeria NLRC / state lotteries (market-dependent) · Ghana Gaming Commission
How you pay Visa, Mastercard, Bank transfer
Currencies NGN, GHS, KES, TZS, UGX
Languages English, French, Swahili
Products Sportsbook · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies MSport (private, multi-market) (Parent)
Address West Africa (operating entities vary by market)
Office visit Not on file
Company communication
Live chat on the official site
Trust matrix — categories, not the published weight
- MissingVerified owners — Owners are not named like a real company.
- MissingNamed officers / staff — No named officers on the consumer file.
- MissingAddress on a register — West Africa (operating entities vary by market)
- MissingPhone number on file — No published corporate or support telephone.
- MissingEmail address on file — No published corporate email — contact form only, or none.
- PartialLongevity — Operating since 2019 (7 years).
- PartialRelated businesses — MSport (private, multi-market) (Parent)
- PartialLicence stringency — 2 jurisdictions. Strongest on file: Nigeria. Extra countries add weight; they do not wash out a weak home licence.
- MissingOffice visit — No Bettor Concierge visit on file
- High traffic, low named-ownership disclosure
- Licence is per African market, not a single group licence
Official website msport.com