Company file
Mr Green
UKGC +2
Malta / Stockholm · 40k visits / day
Legal Mr Green Ltd (Kindred / FDJ UNITED) · FDJ UNITED / Kindred
CEO Kindred-appointed brand leadership
Founders Henrik Bergquist, Mikael Håkanson, Fredrik Sidflev
Founded 2007 · listed
Parent FDJ UNITED / Kindred
Swedish-founded casino brand acquired by Kindred. Sportsbook in selected markets. Listed parent.
Launched 2007. Kindred acquired Mr Green plc. Now a Kindred/FDJ brand beside Unibet.
Licences Malta Gaming Authority · UK Gambling Commission · Spelinspektionen
Register FDJ UNITED / Kindred filings
Payments Visa, Mastercard, bank transfer
Currencies GBP, EUR, USD
Languages English
Sister brands Unibet, LeoVegas, 32Red
Products Sportsbook · Horse racing · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies FDJ UNITED / Kindred (Parent)
Public officers / staff
- Henrik Bergquist · Founder
- Mikael Håkanson · Founder
- Fredrik Sidflev · Founder
Trust matrix — categories, not the published weight
- MetVerified owners — Listed parent — beneficial ownership is a public filing.
- MetNamed officers / staff — Henrik Bergquist (Founder) · Mikael Håkanson (Founder) · Fredrik Sidflev (Founder)
- MetAddress on a register — FDJ UNITED / Kindred filings
- MissingPhone number on file — No published corporate or support telephone.
- MissingEmail address on file — No published corporate email — contact form only, or none.
- MetLongevity — Operating since 2007 (19 years).
- MetRelated businesses — FDJ UNITED / Kindred (Parent)
- MetLicence stringency — 3 jurisdictions. Strongest on file: UKGC. Extra countries add weight; they do not wash out a weak home licence.
Sanctions / record
2023-03-28 UKGC — £19.2 million (record at the time). WHG (International) Limited £12.5m (williamhill.com), Mr Green Limited £3.7m, William Hill Organization Limited £3m (retail). Social responsibility and AML. Then the Commission’s largest case. Parent at the time was 888/Evoke.
Official website mrgreen.com