Company file
Mr Green
UKGC +2
Malta / Stockholm · 40k visits / day
Legal evoke plc licensed entity · evoke plc
CEO Kindred-appointed brand leadership
Founders Henrik Bergquist, Mikael Håkanson, Fredrik Sidflev
Founded 2007 · listed
Parent evoke plc
evoke plc brand — not FDJ/Kindred on this file. Official evoke our-brands page. Nordic-facing; Green Gaming since 2017.
Launched 2008. 888/evoke bought Mr Green. Official evoke brand map 2026.
Licences Malta Gaming Authority · UK Gambling Commission · Spelinspektionen
Register FDJ UNITED / Kindred filings
How you pay Visa, Mastercard, Bank transfer, Swish, Skrill, Neteller, Paysafecard
Currencies GBP, EUR, USD
Languages English
Sister brands William Hill, 888casino, 888sport, 888poker, Winner
Products Sportsbook · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies FDJ UNITED / Kindred (Parent) · evoke plc (Parent)
Address Malta / Stockholm
Office visit Not on file
Public officers / staff
- Henrik Bergquist · Founder
- Mikael Håkanson · Founder
- Fredrik Sidflev · Founder
Trust matrix — categories, not the published weight
- MetVerified owners — Listed parent — beneficial ownership is a public filing.
- MetNamed officers / staff — Henrik Bergquist (Founder) · Mikael Håkanson (Founder) · Fredrik Sidflev (Founder)
- MetAddress on a register — FDJ UNITED / Kindred filings
- MissingPhone number on file — No published corporate or support telephone.
- MissingEmail address on file — No published corporate email — contact form only, or none.
- MetLongevity — Operating since 2007 (19 years).
- MetRelated businesses — FDJ UNITED / Kindred (Parent)
- MetLicence stringency — 3 jurisdictions. Strongest on file: UKGC. Extra countries add weight; they do not wash out a weak home licence.
- MissingOffice visit — No Bettor Concierge visit on file
- Named on evoke plc official our-brands page
Sanctions / record
2023-03-28 UKGC — £19.2 million (record at the time). WHG (International) Limited £12.5m (williamhill.com), Mr Green Limited £3.7m, William Hill Organization Limited £3m (retail). Social responsibility and AML. Then the Commission’s largest case. Parent at the time was 888/Evoke.
Official website mrgreen.com