Company file
London.bet
UKGC
Cardiff, United Kingdom · 8.0k visits / day
Legal Thistle Bet Limited · Thistle Bet Limited
CEO Not a listed officer set
Founders Thistle Bet Limited (incorporated 5 Dec 2024)
Founded 2025
Parent Thistle Bet Limited
Trading name of Thistle Bet Limited (Companies House 16120667). UKGC account 66162 from 19 Mar 2025 — remote casino, real-event betting and virtual-event betting. Registered office 2 Alexandra Gate, Cardiff CF24 2SA. GAMSTOP-listed. Runs on Playbook Engineering software; Playbook does not hold this licence. Not Flutter, not Entain, not Star Racing.
Incorporated December 2024. UKGC live March 2025. Consumer site london.bet; uat.london.bet is staging.
Licences UK Gambling Commission
Register Companies House — Thistle Bet Limited 16120667 · 16120667
Payments Visa, Mastercard, PayPal, Apple Pay, bank transfer
Currencies GBP, EUR
Languages English
Products Sportsbook · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies Playbook Engineering Limited (Software vendor (not the licence holder))
Public officers / staff
- Thistle Bet Limited (incorporated 5 Dec 2024) · Founder
Trust matrix — categories, not the published weight
- MetVerified owners — Named private owners on the public record.
- PartialNamed officers / staff — Thistle Bet Limited (incorporated 5 Dec 2024) (Founder)
- MetAddress on a register — Companies House — Thistle Bet Limited 16120667 · 16120667
- MissingPhone number on file — No published corporate or support telephone.
- MissingEmail address on file — No published corporate email — contact form only, or none.
- MissingLongevity — Operating since 2025 (1 years).
- PartialRelated businesses — Playbook Engineering Limited (Software vendor (not the licence holder))
- MetLicence stringency — 1 jurisdiction. Strongest on file: UKGC. Extra countries add weight; they do not wash out a weak home licence.
- Playbook software cousin, not a Star Sports brand and not on the surrendered 50122 paper.
Sanctions / record
2024-12-05 Thistle Bet Limited — Companies House 16120667. Incorporated 5 December 2024. Active. SIC 92000. Registered office 2 Alexandra Gate, Ffordd Pengam, Cardiff CF24 2SA. Trading name London.bet.
2025-03-19 UKGC account 66162 — active. Remote casino, general betting (real events) and general betting (virtual events), all from 19 March 2025. GAMSTOP lists Thistle Bet Limited (London.bet).
2025-11-19 Playbook software — not this licence. This brand’s sportsbook stack is Playbook Engineering Limited (Companies House 10516404), 75%+ owned by Star Racing Limited, whose PSC is Benjamin Arthur Lindsay Keith. Playbook Gaming Limited (10889074, UKGC 50122) used to be the white-label operator. It does not hold this brand’s current licence.
2025-11-10 UKGC £250,000 penalty — Playbook Gaming Limited (50122). On 10 November 2025 the Commission warned Playbook Gaming Limited and imposed a £250,000 financial penalty for AML failures (licence condition 12.1.1) and social-responsibility failures (SRCP 3.4.3 customer interaction; SRCP 3.9.1 remote customer ID) covering August 2023–August 2024. That decision is on UKGC account 50122, not on each Playbook-powered brand’s later own account.
2025-11-19 Playbook Gaming remote licences surrendered. All Playbook Gaming Limited remote operating licences (casino, bingo, real-event betting, virtual-event betting, betting intermediary) ended 19 November 2025. Brands that stayed live moved onto their own UKGC accounts.
Official website london.bet