Company file
DragonBet
UKGC
Cardiff, United Kingdom · 9.0k visits / day
Legal DragonBet Limited · Lovell family / DragonBet Limited
CEO Lovell-appointed
Founders Lovell family (Welsh bookmaking)
Founded 2021
Parent Lovell family / DragonBet Limited
UKGC account 64908, DragonBet Limited. Cardiff-registered. Positions as “the Bookmaker of Wales.” Playbook software; own licence after Playbook Gaming surrendered 50122 in November 2025. Same family previously ran Gentleman Jim (UKGC 60213), which closed May 2026.
Welsh digital book on Playbook. Took its own UKGC paper as the old white-label licence ended.
Licences UK Gambling Commission
Register UKGC 64908 — DragonBet Limited
How you pay Visa, Mastercard, PayPal, Apple Pay, Bank transfer
Currencies GBP, EUR
Languages English
Sister brands Gentleman Jim (closed May 2026)
Products Sportsbook · Horse racing · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies Gentleman Jim (closed May 2026) (Lovell family sister brand) · Playbook Engineering Limited (Software vendor)
Address Cardiff, United Kingdom
Office visit Not on file
Trust matrix — categories, not the published weight
- MetVerified owners — Named private owners on the public record.
- MissingNamed officers / staff — No named officers on the consumer file.
- MetAddress on a register — UKGC 64908 — DragonBet Limited
- MissingPhone number on file — No published corporate or support telephone.
- MissingEmail address on file — No published corporate email — contact form only, or none.
- MissingLongevity — Operating since 2021 (5 years).
- PartialRelated businesses — Gentleman Jim (closed May 2026) (Lovell family sister brand) · Playbook Engineering Limited (Software vendor)
- MetLicence stringency — 1 jurisdiction. Strongest on file: UKGC. Extra countries add weight; they do not wash out a weak home licence.
- MissingOffice visit — No Bettor Concierge visit on file
Sanctions / record
DragonBet Limited — UKGC 64908. Cardiff-registered. Own UKGC account after 50122 ended. Lovell family Welsh bookmaking. Gentleman Jim (Lovell Brothers Ltd, 60213) closed 13 May 2026 — sister brand, separate licence, not this company.
2025-11-19 Playbook software — not this licence. This brand’s sportsbook stack is Playbook Engineering Limited (Companies House 10516404), 75%+ owned by Star Racing Limited, whose PSC is Benjamin Arthur Lindsay Keith. Playbook Gaming Limited (10889074, UKGC 50122) used to be the white-label operator. It does not hold this brand’s current licence.
2025-11-10 UKGC £250,000 penalty — Playbook Gaming Limited (50122). On 10 November 2025 the Commission warned Playbook Gaming Limited and imposed a £250,000 financial penalty for AML failures (licence condition 12.1.1) and social-responsibility failures (SRCP 3.4.3 customer interaction; SRCP 3.9.1 remote customer ID) covering August 2023–August 2024. That decision is on UKGC account 50122, not on each Playbook-powered brand’s later own account.
2025-11-19 Playbook Gaming remote licences surrendered. All Playbook Gaming Limited remote operating licences (casino, bingo, real-event betting, virtual-event betting, betting intermediary) ended 19 November 2025. Brands that stayed live moved onto their own UKGC accounts.
Official website dragonbet.co.uk