Company file
Betsson
MGA +1
Stockholm, Sweden (group) / Malta (operations) · 216k visits / day
Legal Betsson group entities · Betsson AB
CEO Betsson AB group CEO
Founders Bill Lindwall, Anders Holmgren (modern online era later)
Founded 1963 · listed
Parent Betsson AB
Listed Betsson AB (Stockholm). Group site: Betsson is the primary global brand; Betsafe, NordicBet and Rizk are named regional brands. Homepage also names StarCasino and InkaBet. All consumer brands on the proprietary Techsson platform. Sportsbook, casino and poker. In-house B2B sportsbook (120+ traders, 1m+ events/year).
The Betsson name dates to a 1963 tobacconist-betting shop in Sweden. The listed online group grew through M&A and a multi-brand studio model. Sportsbook is one product inside a broader iGaming group. Group products-and-brands page (betssongroup.com) is the public brand map used on this file.
Licences Malta Gaming Authority · Multiple EU and LatAm local licences
Register Nasdaq Stockholm — Betsson AB (BETS-B)
How you pay Visa, Mastercard, Trustly, Swish, Pix
Currencies EUR, SEK
Languages English, Swedish, Norwegian, Spanish
Sister brands Betsafe, NordicBet, Rizk, StarCasino, InkaBet, RaceBets, betFIRST, Guts, Thrills
Products Sportsbook · Horse racing · Casino · Poker
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies Betsson AB (Parent) · Betsafe (Sister brand)
Address Stockholm, Sweden (group) / Malta (operations)
Office visit Not on file
Public officers / staff
- Pontus Lindwall · Long-standing Betsson principal (public filings)
Company communication
Trust matrix — categories, not the published weight
- MetVerified owners — Listed parent — beneficial ownership is a public filing.
- PartialNamed officers / staff — Pontus Lindwall (Long-standing Betsson principal (public filings))
- MetAddress on a register — Nasdaq Stockholm — Betsson AB (BETS-B)
- MissingPhone number on file — No published corporate or support telephone.
- MetEmail address on file — info@betssonab.com (group site)
- MetLongevity — Operating since 1963 (63 years).
- MetRelated businesses — Betsson AB (Parent) · Betsafe (Sister brand)
- MetLicence stringency — 2 jurisdictions. Strongest on file: MGA. Extra countries add weight; they do not wash out a weak home licence.
- MissingOffice visit — No Bettor Concierge visit on file
- Listed on Betsson Group products-and-brands / group site as a Betsson brand
- Leadership named on iGaming Express Top 100 2026 (people list — not a trust score)
Official website betsson.com