Company file
BetLion
Kenya GRA +2
Nairobi, Kenya / Dar es Salaam, Tanzania · 40k visits / day
Legal BetLion (Kenya / Zambia licensed entities — confirm live BCLB / Zambian paper) · 888Africa (Evoke plc / 888 minority JV) — acquired Aug 2023
CEO Robert Chirchir was MD at the 2023 sale (confirm current)
Founders Victor Chandler (founder / chairman 2017)
Founded 2017
Parent 888Africa (Evoke plc / 888 minority JV) — acquired Aug 2023
Victor Chandler — after selling BetVictor to Michael Tabor in 2014 — launched BetLion in 2017 with FSB Tech, aimed at Tanzania then Kenya/Zambia/DRC. 888Africa (joint venture part-owned by 888 Holdings / now Evoke) bought BetLion on 1 Aug 2023. Consumer brand in some markets is 888bet; Zambia site has pointed players to Bandabets. Chandler is the founder, not the current owner.
2017: Chandler returns as chairman of BetLion (SBC / EGR). Licensed Kenya and Zambia from 2019. Aug 2023: 888Africa acquisition (Evoke plc announcement). Kenya 888bet traffic was migrated onto BetLion (iGaming Afrika, Jul 2023).
Licences Kenya BCLB / GRA (confirm live) · Zambia casino/betting board (confirm live) · DRC (claimed at sale — confirm live)
Payments M-Pesa, Airtel Money, bank transfer, cards
Currencies NGN, TZS, KES, USD
Languages English, Swahili
Sister brands 888bet Africa, Bandabets (Zambia migration — confirm)
Products Sportsbook
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies 888Africa (Evoke plc / 888 minority JV) — acquired Aug 2023 (Parent) · 888bet Africa (Sister brand) · Bandabets (Zambia migration — confirm) (Sister brand)
Public officers / staff
- Robert Chirchir was MD at the 2023 sale (confirm current) · CEO / leadership
- Victor Chandler (founder / chairman 2017) · Founder
Trust matrix — categories, not the published weight
- MetVerified owners — Named private owners on the public record.
- MetNamed officers / staff — Robert Chirchir was MD at the 2023 sale (confirm current) (CEO / leadership) · Victor Chandler (founder / chairman 2017) (Founder)
- MissingAddress on a register — Nairobi, Kenya / Dar es Salaam, Tanzania
- MissingPhone number on file — No published corporate or support telephone.
- MissingEmail address on file — No published corporate email — contact form only, or none.
- PartialLongevity — Operating since 2017 (9 years).
- MetRelated businesses — 888Africa (Evoke plc / 888 minority JV) — acquired Aug 2023 (Parent) · 888bet Africa (Sister brand) · Bandabets (Zambia migration — confirm) (Sister brand)
- PartialLicence stringency — 3 jurisdictions. Strongest on file: Kenya GRA. Extra countries add weight; they do not wash out a weak home licence.
- Founder is Victor Chandler. Owner since Aug 2023 is 888Africa, not Chandler.
- Confirm the live Kenya/Zambia domain — Zambia has redirected toward Bandabets.
Official website betlion.co.ke