Company file
Betika
Kenya GRA +1
Nairobi, Kenya · 2.65M visits / day
Legal Shopit Limited / local African entities · Betika group (private)
CEO Group management
Founders Kenyan founding team
Founded 2016
Parent Betika group (private)
Privately held East-African sportsbook. Licensed by national regulators in Kenya and several neighbouring markets rather than by Curaçao or the UKGC.
Launched in Kenya in the mid-2010s and became one of the most-used sports betting apps in East Africa, later expanding to Nigeria, Ethiopia and other markets under local licences.
Licences BCLB Kenya · Other African national licences where offered
Register Kenya and other East African licence pages
Payments M-Pesa, local mobile money, cards
Currencies KES, NGN, local
Languages English, Swahili
Products Sportsbook · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies Betika group (private) (Parent)
Trust matrix — categories, not the published weight
- PartialVerified owners — Some names on file; ultimate beneficial owner is incomplete.
- MissingNamed officers / staff — No named officers on the consumer file.
- MetAddress on a register — Kenya and other East African licence pages
- MissingPhone number on file — No published corporate or support telephone.
- MissingEmail address on file — No published corporate email — contact form only, or none.
- PartialLongevity — Operating since 2016 (10 years).
- PartialRelated businesses — Betika group (private) (Parent)
- PartialLicence stringency — 2 jurisdictions. Strongest on file: Kenya GRA. Extra countries add weight; they do not wash out a weak home licence.
- Trust is local-regulator trust, not UKGC trust. Kenya BCLB is a real licence; it is not equivalent to the UKGC.
Official website betika.com