Company file
Betfair
UKGC +2
London, United Kingdom · 665k visits / day
Legal Betfair Limited / Flutter UK & Ireland · Flutter Entertainment plc
CEO Flutter UK & Ireland leadership
Founders Andrew Black, Edward Wray
Founded 2000 · listed
Parent Flutter Entertainment plc
Flutter Entertainment plc brand. The Betfair Exchange remains the group's peer-to-peer betting exchange; a fixed-odds sportsbook sits alongside it.
Launched in 2000 as the first major betting exchange, letting customers back and lay against each other with Betfair taking a commission. Floated, then merged with Paddy Power in 2016. Still the world's largest betting exchange. Flutter is folding PokerStars liquidity onto Betfair in the UK during 2026.
Licences UK Gambling Commission · Malta Gaming Authority · Australia / other local entities
Register Flutter Entertainment plc
Payments Visa, Mastercard, PayPal, bank
Currencies GBP, EUR, AUD
Languages English, Italian, Spanish, Portuguese
Sister brands Paddy Power, Sky Bet, FanDuel, PokerStars, Sportsbet
Products Sportsbook · Horse racing · Casino · Betting exchange
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies Flutter Entertainment plc (Parent)
Public officers / staff
- Flutter UK & Ireland leadership · CEO / leadership
- Andrew Black · Founder
- Edward Wray · Founder
Company communication
Email Flutter group IR
Trust matrix — categories, not the published weight
- MetVerified owners — Listed parent — beneficial ownership is a public filing.
- MetNamed officers / staff — Flutter UK & Ireland leadership (CEO / leadership) · Andrew Black (Founder) · Edward Wray (Founder)
- MetAddress on a register — Flutter Entertainment plc
- MissingPhone number on file — No published corporate or support telephone.
- MetEmail address on file — Flutter group IR
- MetLongevity — Operating since 2000 (26 years).
- MetRelated businesses — Flutter Entertainment plc (Parent)
- MetLicence stringency — 3 jurisdictions. Strongest on file: UKGC. Extra countries add weight; they do not wash out a weak home licence.
- Exchange product is structurally different from a house book — counterparty is other customers, not Flutter's trading book.
Sanctions / record
2025-12-17 UKGC — Paddy Power Betfair £2 million. Flutter’s UK PPB businesses, £2m. 17 Dec 2025. On both consumer brands we list.
Official website betfair.com