Company file
Apuesta Total
Peru MINCETUR
Lima, Peru · 943k visits / day
Legal Apuesta Total S.A.C. · Cirsa / Blackstone (70%)
CEO Gonzalo Pérez
Founders Gonzalo Pérez (CEO)
Founded 2014
Parent Cirsa / Blackstone (70%)
Peruvian operator. In July 2024 Spanish gaming group Cirsa (owned by Blackstone) bought 70% of Apuesta Total, with a commitment to buy the remaining 30%. More than 500 betting shops in Peru; 2023 turnover reported above €100m.
Founded 2014 in Lima as a retail-first sportsbook. Became Peru’s largest betting chain, then won a MINCETUR online licence when Peru regulated. Cirsa’s majority stake in 2024 folded it into a listed-sponsor private-equity group rather than a standalone family firm.
Licences Peru MINCETUR
Register Peru MINCETUR / Peruvian company register — Apuesta Total S.A.C.
How you pay Visa, Mastercard, Bank transfer
Currencies PEN, USD
Languages Spanish, English
Products Sportsbook · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies Cirsa / Blackstone (70% parent)
Address Lima, Peru
Office visit Not on file
Public officers / staff
- Gonzalo Pérez · CEO
Trust matrix — categories, not the published weight
- MetVerified owners — Named private owners on the public record.
- PartialNamed officers / staff — Gonzalo Pérez (CEO)
- MetAddress on a register — Peru MINCETUR / Peruvian company register — Apuesta Total S.A.C.
- MissingPhone number on file — No published corporate or support telephone.
- MissingEmail address on file — No published corporate email — contact form only, or none.
- PartialLongevity — Operating since 2014 (12 years).
- PartialRelated businesses — Cirsa / Blackstone (70% parent)
- PartialLicence stringency — 1 jurisdiction. Strongest on file: Peru MINCETUR. Extra countries add weight; they do not wash out a weak home licence.
- MissingOffice visit — No Bettor Concierge visit on file
- Dominant domestic operator; Cirsa majority since 2024
Official website apuestatotal.com