Company file
AK Bets
UKGC
United Kingdom / Ireland (rails origin) · 7.0k visits / day
Legal AK Bets UKGC licensee · AK Bets (independent rails origin)
CEO Not a listed officer set
Founders AK Bets rails book, Killarney 2021
Founded 2021
Parent AK Bets (independent rails origin)
Started as a rails bookmaker at Killarney, 2021. Online on Playbook from 2023. Oddschecker (4 Jul 2025): own UKGC licence from 1 July 2025 — no longer sitting under Playbook Gaming 50122. Confirm the live UKGC account on the footer; some sister-site pages still name Lovell Brothers Limited as the historic paper.
Killarney rails 2021. Playbook online 2023. Own UKGC account July 2025.
Licences UK Gambling Commission
Register UKGC — own account from 1 Jul 2025 (confirm footer)
How you pay Visa, Mastercard, PayPal, Apple Pay, Bank transfer
Currencies GBP, EUR
Languages English
Products Sportsbook · Horse racing · Casino
Odds formats Fractional · Decimal · US / American · Implied probability
Related companies Playbook Engineering Limited (Software vendor)
Address United Kingdom / Ireland (rails origin)
Office visit Not on file
Trust matrix — categories, not the published weight
- PartialVerified owners — Some names on file; ultimate beneficial owner is incomplete.
- MissingNamed officers / staff — No named officers on the consumer file.
- MetAddress on a register — UKGC — own account from 1 Jul 2025 (confirm footer)
- MissingPhone number on file — No published corporate or support telephone.
- MissingEmail address on file — No published corporate email — contact form only, or none.
- MissingLongevity — Operating since 2021 (5 years).
- PartialRelated businesses — Playbook Engineering Limited (Software vendor)
- MetLicence stringency — 1 jurisdiction. Strongest on file: UKGC. Extra countries add weight; they do not wash out a weak home licence.
- MissingOffice visit — No Bettor Concierge visit on file
- Confirm the live UKGC account number on the site seal — it moved off 50122.
Sanctions / record
2025-07-01 Own UKGC licence from 1 July 2025. Oddschecker (4 July 2025): AK Bets moved onto its own Commission account. Previously online via Playbook. Confirm the live account number on the footer.
2025-11-19 Playbook software — not this licence. This brand’s sportsbook stack is Playbook Engineering Limited (Companies House 10516404), 75%+ owned by Star Racing Limited, whose PSC is Benjamin Arthur Lindsay Keith. Playbook Gaming Limited (10889074, UKGC 50122) used to be the white-label operator. It does not hold this brand’s current licence.
2025-11-10 UKGC £250,000 penalty — Playbook Gaming Limited (50122). On 10 November 2025 the Commission warned Playbook Gaming Limited and imposed a £250,000 financial penalty for AML failures (licence condition 12.1.1) and social-responsibility failures (SRCP 3.4.3 customer interaction; SRCP 3.9.1 remote customer ID) covering August 2023–August 2024. That decision is on UKGC account 50122, not on each Playbook-powered brand’s later own account.
2025-11-19 Playbook Gaming remote licences surrendered. All Playbook Gaming Limited remote operating licences (casino, bingo, real-event betting, virtual-event betting, betting intermediary) ended 19 November 2025. Brands that stayed live moved onto their own UKGC accounts.
Official website akbets.com